Sunetra Majumdar
Resume

Sunetra Majumdar

Design Director · Location Lead, India Design Leadership

📍 India
✉ sunetradebroy@gmail.com
☎ 9818089764
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Executive Summary

23+ years building and scaling design teams

Design and Experience Leader with 23+ years of experience building and scaling high-performing design teams across consulting, enterprise platforms, and consumer digital ecosystems. Currently a Design Director at IBM iX, leading experience strategy and product design for large-scale digital transformation programs and enterprise platforms. Partner to senior client stakeholders and internal leadership to shape experience vision, guide design delivery, and scale multidisciplinary design teams across global markets.

Proven Track Record Of

  • Leading complex digital transformation programs
  • Building and mentoring high-performing design organizations
  • Driving experience strategy across multi-product ecosystems
  • Establishing design systems, governance models, and scalable operating frameworks
  • Supporting new business pitches and strategic client engagements

Industry & Delivery Footprint

Extensive experience working with global enterprises across technology, banking, healthcare, retail, and hospitality industries, operating within global delivery models across US, UK and India.

Leadership Expertise

Where I lead

Design Organization Leadership & Studio Scaling Experience Strategy & Digital Transformation Client Engagement & Executive Stakeholder Leadership Business Development & Pitch Participation Design Operations, Governance & Delivery Excellence Enterprise Platforms & Complex Systems Design Omnichannel Experience Strategy Design Systems & Experience Platforms Design Craft Excellence & Capability Building Hiring Strategy, Resource Planning & Team Scaling AI-Enabled Design & Responsible Innovation Accessibility & Inclusive Experience Design
Professional Experience

Career history

IBM iX

Design Director, Experience & Strategy
2019 – Present

Lead experience design and product design strategy for large-scale digital transformation programs across banking, enterprise technology, healthcare, and digital platforms, partnering with senior client stakeholders and cross-functional global teams.

Responsibilities
  • Lead multidisciplinary design teams delivering mobile, web, and enterprise platform experiences within complex regulated environments.
  • Define and drive experience strategy across omnichannel ecosystems, ensuring consistency across digital products, service touchpoints, and assisted support journeys.
  • Partner with product, engineering, security, and compliance leaders to design secure, scalable customer experiences.
  • Support business development initiatives by contributing to strategic proposals, experience visioning, and client pitches for digital transformation programs.
  • Drive design hiring, team scaling, and resource allocation, ensuring strong capability coverage across multiple programs and projects.
  • Establish design governance frameworks, craft reviews, and quality standards to ensure consistent design excellence across distributed teams.
  • Mentor senior designers and design managers, strengthening leadership capability and building a high-performing design culture.
  • Champion AI-enabled design practices, accessibility standards, and inclusive design approaches.
Key Impact
  • Led design strategy for Nationwide Building Society's mobile and internet banking platforms, serving more than 6 million active customers.
  • Led digital transformation initiatives for global enterprise clients including Google, Frito-Lay, Highmark Health, Marriott International, AmerisourceBergen, and Barclays.
  • Strengthened collaboration across design, product, engineering, and compliance teams across global delivery locations.
  • Built communities of practice for craft enablement of the teams with focus on strategy and research, Product Design, and AI Design.
Recognition
  • Technical Eminence Recognition — IBM Tech 2024 (Dubai)
  • Eminence & Excellence Award (2019)
  • Spark Award (2021)

Sapient Razorfish

Design Manager, Experience Design
2014 – 2019
Responsibilities
  • Managed UX and visual design teams across complex consulting engagements.
  • Defined experience strategy and customer journeys across mobile apps, ecommerce platforms, and enterprise digital products.
  • Collaborated with product, engineering, and client leadership to align experience outcomes with business objectives.
  • Built and mentored design teams through hiring, coaching, and performance development.
Key Impact
  • Led or contributed to experience design initiatives for global clients including Marriott International, Bed Bath & Beyond, State Bank of India, and Coach.
  • Delivered multi-platform digital experiences serving millions of users across consumer and enterprise ecosystems.
Awards
  • Leadership Spotlight Award (2017)
  • Best People Manager (2018)

Other Experience

Senior Design Consultant

Deloitte Digital

Led UX strategy and product design for enterprise digital products including mobile apps and responsive web platforms. Collaborated with cross-functional teams to deliver scalable digital solutions across client programs.

Senior Human Factors Specialist

Human Factors International

Conducted UX research, usability evaluations, and experience strategy for enterprise systems and digital products.

Information Architect

Mphasis (HP Company)

Designed enterprise user experiences for healthcare and insurance platforms.

Education
  • M.Des, Indian Institute of Technology (IIT) Delhi
  • B.Arch, Birla Institute of Technology, Mesra
  • M.S. (HCI focus), University of California, Irvine (coursework)
Certifications & Recognitions
  • Certified Usability Analyst (CXA)
  • Certified Experience Analyst (CUA)
  • AIR 7 — All India Design Entrance Examination